The Playful Six was born as a space for experimentation around 6 seconds, mobile first videos.
In these mobile first times, we hear clients and different platforms say that they need short format, mobile first videos. The sweet point: 6 seconds. But most of the creatives I know hate that and they struggle to create content in this format. As a respond to that, me with a group of creatives from other regions, started creating short, six seconds videos to try to crack the storytelling in such a short video lengths. We started a Facebook and Instagram profile where we shared the videos into an open audience to start learning from their reactions and explore in deep the structures that we could use for to create more videos like this for our clients and partners.
Find more in The Playful Six
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