Warner Music approached us with a challenge: position reggaeton artist Blessd! within the Reggaeton community across LATAM and U.S. Hispanic markets.
Their initial request focused on an interactive AR filter—but we saw an opportunity to take it ten steps further by tapping into the Metaverse through Horizon Worlds.
The catch?
In regions like LATAM, adoption of Metaverse-ready devices like Meta Quest is still limited due to high costs and availability issues—especially in markets like Mexico and Colombia. Plus, platforms like Horizon Worlds had yet to roll out in these regions.
Instead of writing off the Metaverse as “not ready,” we created a workaround to help democratize access—and show clients what’s possible right now.
We transformed Horizon Worlds into a production tool, using it to create the first music video shot entirely inside Horizon for a Latin American artist.
And we didn’t stop there.
We also produced a full suite of promotional assets—filmed entirely in Horizon—to launch the campaign across digital platforms.
What began as an experiment became a scalable solution: a blueprint for LATAM brands looking to make noise in the Metaverse—even before it fully arrives.
Long format music video clip created completely in Horizon Worlds
Reels polls ads
Reels promo ads
Press & other media
AR filter (promoted through AR ad)