The best stories we share with our friends come from unplanned situations. Stories we later tell, remember, and retell at future gatherings. That’s why it’s so important to put an end to the classic “I can’t, I have to (insert excuse here)” and instead share our point of view: “Yes, perfect, I’m going.”
And no matter the gathering—regardless of who you’re with or why—you can order your cold drinks in minutes through TaDa Delivery.
I thought it would be nice to have someone who reminds us of who we are. Someone who pulls us out of the autopilot we live in and tells us that an email can wait, but a cold beer with friends can’t.
That someone is a hero who travels the city with a single mission: to bring together friends who are making excuses. Our hero doesn’t just dismiss the excuses—they actively encourage everyone to get together.
In the spot, what we see is that spontaneity is what saves the friend group from another boring night, “sharing cold drinks delivered hassle-free thanks to TaDa Delivery.”
The campaign included a hero content piece and various versions adapted for digital platforms.