Banco Hipotecario was about to launch their line of credit cards, but the market was crowded with competitors with their own cards shouting out discounts and benefits. Every ad had a “Save! Profit! Off!” line to it. The banco cards could not compete in this space, because frankly they did not have so many discounts. At that time an image came to our minds: Of James Bond paying for a ticket at the airport of an exotic country with his Platinum Card. We decided to capture that feeling. The feeling of credit cards being a glamorous accessory, not merely a discount coupon. This was an ode to plastic. Beside the satisfaction of a job well done (a few months after this campaign Banco Hipotecario was the first issuer of Visa credit cards on the country) this campaign also won the Grand Prix at El Sol Festival.
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