Banco Hipotecario was preparing to launch its first line of credit cards into a saturated market.
Competitors were everywhere—shouting about discounts, deals, and limited-time offers. Every ad was some version of: “Save! Earn! Get 20% off!”
But there was one problem: Banco Hipotecario’s cards didn’t have that many discounts.
So instead of competing on benefits, we focused on perception.
An image sparked the idea: James Bond, cool and composed, paying for a flight at an exotic airport with his Platinum card.
It wasn’t about savings—it was about status. Style. Confidence. Control.
We leaned into that energy. Not a card for discounts—an accessory for life. This was our ode to plastic.
And it worked.
A few months after the campaign launched, Banco Hipotecario became the first issuer of Visa credit cards in the country.
And as a bonus? The campaign took home the Grand Prix at El Sol Festival.