Orange Credit Card is a local brand in Argentina that competes head-to-head with global giants like Mastercard and Visa. This project continued my creative exploration that began with Arlistán “Le Gato”—a journey into telling sensations, not stories.
For this piece, I wanted to capture a very specific feeling: That moment of freedom when you finally get to buy something you’ve been wanting for a long time. Maybe it’s not essential. Maybe it’s even a little superficial.
But it still feels amazing—because it’s yours. That’s what I aimed to convey through this video: Not a narrative. A sensation.
Because sometimes, a single emotional moment says more than an entire storyline.