eloan was another step forward in my exploration of vertical videography—and of what I call “sensation telling.”
When most banks promote debt consolidation, they focus on guilt. The messaging often revolves around how bad it feels to be in debt. I wanted to take a different route.
Instead of talking about debt, I created a campaign that celebrated the joy of guilty pleasures—the little indulgences we all splurge on. We led with that emotional spark, and then guided the audience through a full-funnel journey that ended with a real solution: eloan’s debt consolidation offer.
By doing this, eloan repositioned itself—not as a judge, but as an enabler.
They’re not here to shame you for your spending. They’re here to help you solve it. And they’re very good at it.
So no need to cry over spilled milk. You can enjoy your purchases—and clean up the mess—with eloan.
The launch of the campaign was through a classic branding execution.
We followed with a financial education piece of content explaining how debt consolidation works
And then we delivered a DR version with a clear call to action
We also created an extension of the campaign with assets filmed in a more organic way as UGC with a clear call to action.